Research On Development Strategy Of Petrochina Harbin Petrochemical Industries

Petro China Harbin Petrochemical Company is affiliated to PetroChina Co Ltd.It is located in the eastern part of Harbin City,capital of Heilongjiang province.With the domestic economic downturn,oil price shocks and other unfavorable factors,at the same time,the face of sluggish demand for oil products stock market continued to rise pressure,the petrochemical industry are facing overcapacity and the contradiction between production and marketing environment,internal environment is undergoing a series of changes.Therefore,it is necessary to make a systematic analysis of the current situation of the company according to its own advantages and disadvantages,and to study the development strategy of the company in combination with changes in the external environment.This paper focus on the development strategy,introduced the history and management of the company firstly,analyzed the existing problems and causes of existing strategies,introduce theresources in system.Analyze the company's production capacity,financial ability and comprehensive management ability,fully understand the advantages and disadvantages of the enterprise itself.By the same time,this paper point put the present situation and future trend of petrochemical industry from the enterprise macro environment PEST analysis,the current situation of petrochemical industry at home and abroad,and the competitive environment.Summarize the external environment opportunities and challenges objective,ready for the future strategy,In order to enabling enterprises to take advantage of opportunities while reasonably circumventing threats.This paper uses SWOT method to analysis the internal strengths and weaknesses and external opportunities and threats analysis,put forward some alternative solutions,compared with each other after using SO strategy,namely,exert their own advantages and external opportunities using the enterprise strategy.According to the company's strategic target,combining the internal and external environment,put forward the corresponding development strategy: to expand oil refining petrochemical strategy,integration strategy,function strategy,and auxiliary stripping social informationization strategy,and put forward to promote technological innovation,enhance human resources guarantee ability,strive for the headquarters support,risk control,and strengthen pollution prevention and control to strengthen the construction of enterprise culture,optimize the allocation of resources,tapping the potential synergies security measures for the implementation of the strategy.