Research On The Enterprise Development Strategy Of Harbin Transformer Ltd.Co

With the development of reform deepen and joining the WTO, China hassurpassed Japan to become the world’s second largest economy, China’s economyhas become an important part of the world economy. In recent years, the UnitedStates of America’s financial crisis has also seriously affected the world economy.Therefore, enterprises all over the world are actively to deal with the financialcrisis. As the transformer industry one of the main equipment in power system inrecent years, the competition is very intensive, there exists the phenomenon ofexcess capacity. In this condition, the enterprise only on their own developmentstrategies, enhance the competitiveness of enterprises, in order to survive, in thefinancial crisis and the fierce competition in the market development, big.In this dissertation, through the analysis of Harbin Transformer Ltd. Co.internal environment, including the analysis of production capacity, marketingability, financial condition, equipment, technology level, management level, staffquality, but also through the analysis of the external environment of the company,mainly including the market environment analysis, industry competition structure,market demand, the external environment of the company the advantages anddisadvantages, the external environment, internal environment to the enterprisehas brought opportunities and challenges, the application of the PEST analysis,Michael Potter put forward the "Five Forces Model", SWOT analysis and othermethods, puts forward the enterprise development strategy of HarbinTransformer Ltd. Co. at present should be implemented, namely the costreduction strategy, vertical integration strategy and expansion strategy. And todevelop specific functional strategy of the enterprise: human resource strategy,technology development strategy, production strategy, marketing strategy,organization strategy and corporate culture strategy. The implementation andcontrol of the enterprise development strategy of Harbin Transformer Ltd. Co. are presented in detail.