Research On Better Life's Working Capital Management Under O2O Model

Nowadays,with the rapid development of Internet,the e-commerce has brought a huge impact on traditional enterprises,among which the traditional retail industry suffers the biggest influence.Therefore,many enterprises are making the transactions to the 020 model that conducts collaborative development both online and offline to seek new profit growth point.The 020 model transformation of retail enterprises is not only to cope with the impact of e-commerce,but to take advantage of the new opportunity.By combining the online and offline sales,it can help to integrate resources of both channels.The online sales can make full use of the Internet for marketing promotion and excavate data sufficiently,both will improve operating efficiency,While the hypostatic store is the backing of the transformation.Under the new pattern,great changes will take place on the enterprise's marketing promotion,the transaction flow,the logistics and the customer management,which make the operating capital of the enterprise no longer the same before the transition.Therefore,it is extremely necessary for the transformational enterprise to analyze working capital management under the 020 model.However,at present,most of the scholars focus on the traditional model of enterprises to study the working capital management,as for the study of working capital management concerning the 020 model there are very little researches.Therefore,this paper mainly studies the working capital management under the 020 model.This paper takes BL as the object of the study mainly because BL is a retail giant in the southwest,which have much experience in running offline physical stores for many years.In 2013?it began to make a transition to the 020 model and the transformation is significantly effective.By analyzes the management of working capital in the process of its transformation,it is found that the operation capital management performance of BL has obviously improved after the transition,but there are still some problems in the process of BL's transformation.So this article tries to analyze the problems during the process of BL's transformation and put forward the optimal suggestions:In the process of transition,we should broaden the financing channels,reduce the proportion of short-term financing;strengthen the management of buyers;extend the payment time of the accounts payable properly;intensify the construction of brand;perfect logistics network;reinforce the internal management of the stock and currency funds.The conclusion of-this study can not only provide references for working capital management in BL,but also have a referential significance to the companies that transform to the 020 model.On the one hand,the 020 model can improve the performance of the working capital management.On the other hand,during the process of transformation,it is necessary to use matchable working capital strategies to reduce the scale of the current assets and current liabilities.At the same time,the strategies should be carried out in all channels to improve the efficiency of working capital management to meet the need of the successful transformation...