A Research Of Retail Enterprise Working Capital Management Based On OPM Strategy

In recent years,with the development of e-commerce,China’s retail enterprises are facing huge challenges.In 2013,the average life expectancy of China’s wholesale and retail enterprises was only 6 years.In 2015,the domestic store closure boom continued uninterrupted,and the "life cycle" of physical retail stores became shorter.In this environment,how to make working capital use efficiently in enterprises,and solve the problem of slow working capital,insufficient working capital,and insufficient inventory management have become the key issues for the development of today’s retail enterprises.In the current working capital management method,OPM strategy is applied by many enterprises.Some companies have achieved the expected goals through the implementation of the OPM strategy,while others have failed to use them.Yonghui Supermarket has been using the OPM strategy from its initial listing to today;Yonghui Supermarket is one of the few companies in the retail industry that is still expanding and can maintain profitability in most regions.therefore.This article chooses Yonghui Supermarket as the research object to study the working capital management of retail enterprises.First,with the support of literature and data,analyze the present situation of working capital management in China’s retail industry.Then,carry out a case analysis on Yonghui Supermarket,summarize the reasons why Yonghui Supermarket chose OPM strategy and implement specific strategies,and evaluate Yonghui Supermarket’s working capital management.Finally,due to the research in the original chapters,the conclusions are drawn,and the prerequisites of Yonghui Supermarket’s use of OPM strategy are summarized.For enterprises in the retail industry that have failed to apply OPM strategy,and different industries that have strategic operating conditions with Yonghui Supermarket Companies provide references.