Research On Marketing Staff Motivation Of ZM Survey Company

Survey of industry of our country has been developing very fast,and very broad prospects for the industry,the rapid rise of surveying company,and the company entered the external investigation,the survey of domestic companies has brought serious challenges.The employee is the core of an enterprise resource,only the potential employees can bring competitiveness for the enterprise,it can create great value for the enterprise,realize the value of the company,reflects the staff's personal values,to achieve the company's development goals,employees realize self development,the enterprise development speed is very breathtaking how to let employees work,passion,will inspire employees to carry out business enthusiasm,promote enterprise personnel and maximize the efficiency,maximize the value of the company,to maintain the normal operation of the company,every enterprise is need to consider the issue.The survey company in the face of fierce competition in international and domestic situation,the need for more effective incentives to the marketing staff,how to motivate the sales personnel,a survey company's further development,the development survey of industry,which is the focus of many scholars and business managers to focus on the.ZM survey companies in the survey industry has a certain size and status,but still exist in the company marketing personnel incentive phenomenon exists,there is a more serious incentive problems.Therefore,the incentive status of the study and research of ZM company's marketing staff survey,grasp the incentive problem of marketing personnel,marketing to improve the whole ZM business survey company,improve the company's market share of ZM survey,and ultimately achieve the rapid development of ZM and the company has a very important significance.Based on the survey of ZM company as a case study,combining quantitative and qualitative methods by using these two methods,a series of problems in the current marketing personnel incentive ZM exploration company exists in the course of implementation of the incentive system to carry on the empirical research,the research content of this thesis includes five parts: firstly,the research background of this thesis and the research significance are introduced,further summarized the research literatures at home and abroad to the marketing personnel incentive are summarized and reviewed,and further shows that the innovation of this thesis;secondly,the chapter may be involved in the process of this study and incentive related theories,especially the modern incentive theory one out and analyzed;then,the ZM survey as the starting point,the research of ZM survey and development status of company and marketing staff,Shenzhen In the analysis of the incentive system of ZM company survey on marketing personnel to implement the evaluation questionnaire survey to collect ZM use company's marketing staff of the ZM survey company to implement the incentive system;then,based on the analysis of the ZM company in the survey of marketing staff to implement the incentive system of the problem,and further analyzes the causes of problems which,through the analysis of problems and reasons of the search,in the end,this thesis put forward from four aspects,the ZM exploration company marketing personnel incentive system targeted for the scientific re build operability and incentive system,has an important reference significance to the ZM survey the company implements the incentive of marketing personnel.