WF Securities Company Customer Relationship Optimization Research

Now,in terms of customer relationships WF securities enterprise application extensive management,it is not clear the development trend of competition in the market,nor around customer needs to track and research in a timely manner,WF Company’s operating philosophy is not based on customers,they are more concerned about the product,the management idea,the difference is obviously the.In fact,the securities companies in the business process has been regarded as the ultimate goal of the company scale,therefore,in the operation of the company,whether it is the reform and innovation of management mechanism and operation principle for improving the target premium,still there is a big gap between the actual demand of the enterprise market operation and customer.Obviously,in the relationship management innovation WF securities company,it must be composed of the following three different dimensions: to effectively identify customer value,customer relationship management and maintenance now,develop new customers,so customer relationship management WF securities companies can continue to develop.The research object of this thesis is WF Securities Company,there are three kinds of research methods used in the paper,the first is the actual case analysis,we use WF company operation in-depth analysis of the actual case,from the actual start to find the law,from a simple introduction and introduction to understand WF Company’s customer relationship;The second is through the WF company’s internal staff survey to understand,from the grass-roots staff point of view to collect data,according to the investigation disappeared,WF company’s customer management management or there is a certain problem;Finally,to summarize and consult with experts to understand the problem from an expert perspective.On the basis of these three aspects,we also propose a scheme to effectively perfect the customer management relationship system of WF company and discuss it concretely.