| Securities brokerage business is the company’s traditional business, is the core business, From the "China Securities Industry Development Report (2014)," Between 2010-2013, Brokerage business accounted for net operating income from securities trading agency industry revenue remained at about 50%. Market concentration is also rising, Competition brokerage business has changed greatly, Innovative services to obtain better progress, However, the traditional business has more competitive, New outlets are allowed, Coupled with explosive growth of Internet banking, Development of traditional brokerage business is facing severe challenges. In this context the situation, Only securities companies to strengthen customer relationship management, Their process optimization, To find new profit growth point.DC securities brokerage business customer relationship management is a research object in this article, At First to introduce the background, to research ideas and frameworks and research purpose and meaning; Then combined with the background of the domestic and foreign related research, this paper expounds the theory of customer relationship management and business process optimization; Then use the method of literature analysis and empirical analysis, from the securities industry and DC securities company specific operating conditions, detailed analysis of the current implementation of the customer relationship management, and found the current brokerage business in customer development, customer segmentation, customer service and other business processes; Finally, the improvement measures are put forward to improve the company’s overall development strategy, organizational restructuring and other business processes, such as customer development, customer segmentation and customer service. This paper has a certain reference value to the development of the optimization of the customer relationship management of DC securities brokerage business customer relationship management. |
PDF Full Text Request