Research On Marketing Strategy Of Analysis About C Company China Local Market

Electronic components are the basic hardware of electronic products.It is the foundationfor the development of the electronic industry. It has important position in the electronicproducts manufacturing. It has been widely used in national defense, communications,industrial control, medical, consumer electronics and other fields. With the development ofscience technology information, with government support, Electronic components will playmore and more important role in electronic information industry. For the electroniccomponents distributor, it brought Lots of business opportunities. Due to the strongcompetition in the market, and as the same time cost increasing, margin will be lower. Howcan stand in this market? It is the problem need imminently to solve.In this article, company C as an object to reserch in the Chinese mainland market.usingthe method of theory combining with the actual. This article is divided into four chapters,First, It introduce the selected topic background and significance, then puts forward theresearch purpose and content, as well as the related theory to describe, finally introduced theresearch methods and ideas. The second, it presents the electronic components distributionindustry status and company C marketing present situation and existing problems, accordingto the characteristics of the industry and the collected data, make the objective judgment. Thethird, It analyzes the company C facing the market environment, including macroenvironment, micro environment and existing problems, and the SWOT analyses. The fourth,according to the actual situation of company C established marketing strategy, marketpositioning, and product strategy, price strategy, channel strategy, promotion strategy analysis.Give the strategy implementation suggestion. Finally has made the summary of full textcontent, and points out the deficiency and further research problems.In this article, I hope that through the study of C company marketing strategy, can helpthe company improve management, improve performance and continuous development. Ihope the research is able to provide a reference for overseas distributors and local distributorsin the future.