Study On Performance Evaluation Of Fresh Supermarkets Under Ameba Management Mode

With the continuous development of market economy,enterprises to establish and constantly improve the comprehensive competitive power,strengthen the management of enterprises is very important.Amoeba to maximise sales mode of management stresses and the principle of minimization of cost,will the whole organization subdivided into different independent accounting units,the model gradually adopted in our country’s enterprises.Many fresh supermarket adopted ameba management model,advantage of the characteristics of ameba management mode operation and subdivided into different categories with different supermarket amoeba,realize the independent business accounting.But the ameba management model used to fresh supermarket performance of ascension,yet scholars research.With amebic fresh supermarket management mode as the research object,studies its performance evaluation.On the basis of literature review and practical investigation to identify concluded ameba management mode of fresh supermarket performance evaluation indexes are mainly internal business,learning and growth,financial status,customer service four dimensions,the four dimensions also contains 18 secondary index factors,supplier evaluation,infrastructure equipment,logistics efficiency,staffing,product development,staff training,brand influence,the staff proficiency in business,employee satisfaction,sales growth,cost control,cost reduction rate,per unit time is added value and return on investment,customer satisfaction,repeat purchase rate,customer complaints and market recognition.And then using AHP analysis tool of performance evaluation index of these factors analysis,give the corresponding weight value,realize the quantitative processing.On this basis,the Y supermarket,for example,by fuzzy comprehensive evaluation method for Y supermarket in ameba management mode of performance evaluation,the results show fresh supermarket performance good ameba management mode.Finally,according to the amoeba fresh supermarket management mode performance evaluation index of four dimensions of factors,put forward countermeasures for targeted performance level,and improve the performance for the use of ameba management mode of fresh supermarket provides guidance and strength.