X Company Industrial Tourism Product Development Research

Industrial tourism is very early in foreign countries,and has developed more mature.In early 1950s,the French Citroen has begun to organize the public to visit the workshop in order to allow consumers to experience the automobile manufacturing process.It has been caused a reaction in the society and attracted many enterprises to follow.Some companies charge a fee to visitors through this way.It is the rudiment of industrial tourism.Industrial tourism began to appear on a large scale in 1980s.In 1990s,industrial tourism was supported by the government,was recognized by the public,and was researched by many scholars.Up to now,the industrial tourism is relatively mature in developed countries,and the theory of industrial tourism is very rich.The industrial tourism started late in China,and it began to be recognized until 1990s.However,it has been the rapid development.It has now built a number of industrial tourism projects.X company is the Shandong Provincial Tourism Management Bureau,Shandong Province agricultural tourism demonstration Review Committee named the "Shandong Province industrial tourism demonstration sites,is also the only one in Heze City,the provincial industrial tourism demonstration sites.The company began to declare the"Shandong Province industrial tourism demonstration sites" from the beginning of 2015,through the Provincial Tourism Bureau acceptance inspection group.The company has beautiful environment.The standardized production workshop and the peony hall corridor are all around the peony elements.It fully displayed the peony culture,and improved the peony culture of the park.From the scientific cultivation of peony to the processing of industrial products,visitors can gain the knowledge by the form of tourism,and enhance the scientific atmosphere of industrial tourism.In March 2016,the company stands out from many reporting units by strong strength,and one fell swoop becomes the "Shandong industrial tourism demonstration sites".Due to the short time of X company,and the development time of industrial tourism is short,the development of industrial tourism products need to be further discussed.This research mainly uses the method of investigation,literature research,case analysis and other research methods.The paper is divided into six parts.Firstly,the paper studies the meaning and characteristics of the tourism industry,and the experience economy theory,customer satisfaction theory,consumer behavior theory,and passenger RMP analysis theory.It lays the theoretical foundation for the thesis writing.Secondly,the paper uses the RMP analysis theory to analyze the situation in the development of industrial tourism products of X Company.In tourism resources,X Company has the strong resources,but it does not play a brand effect.In the market,X Company needs to develop the diversified and personalized products to meet the different needs of tourists.In products,the tourism industry products are mainly peony planting demonstration area,the corridor of production workshop to visit,the peony culture exhibition area.The product development is not enough depth.Again,the paper positions and designs the industrial tourism products of X Company on the basis of studying the development of domestic and foreign industrial tourism product experience.Finally,the paper mainly guarantee the development of industrial tourism products of X Company from strengthen the park planning,improving the supporting facilities,increasing investment,strengthening marketing,improving the personnel quality and so on.This research is helpful to provide the theoretical guidance for the development of industrial tourism products of X Company,and to enrich the industrial tourism products of X Company.It can improve the attractiveness of industrial tourism products to attract more tourists to visit the company,improve the tourism income,and promote the corporate products and culture.It has the important theoretical and practical significance.