The Integrated Research Of Artistic Innovation And Corporate Culture In The Background Of Cultural Industry

The constructions of Chinese cultural industry have entered the important fast--developing period because of the promotion of powerful country in culture strategy.The powerful country in culture strategy refers to the advancement of culture.Nowadays,the powerful country in culture strategy of China is to use the advanced nature of Chinese Culture to promote the cultural confidence,and has the property of attracting other ethnic groups in the meantime.Culture leads the progress of the trend of our times,provides human development with a correct and effective direction,and gives the confidence to the people of powerful culture country.The strategy of powerful country in culture has provided a new thought and new direction for the construction of cultural industry.Culture industry,which is a new type of industrial forms,must play fully to the characteristic of Crossover Collaboration of itself and make a higher added value for itself.Only the cultural industries which get value-maximum can stand out in the diversified developing process in China and get the irreplaceable leading role in the international economic system.In the system of cultural industry development,Culture is the soul of promoting the cultural industry developing.And the building of corporate culture which has the traditional Chinese culture characteristic is the main promotion of corporate culture developing.Some scholars have put forward the cultural industry system of Chinese Culture in the Chinese exported Ten-OnesProject because of many people treat Chinese characteristic culture as Chinese characteristic cultural industries incorrectly.Chinese cultural industries more focus on traditional Chinese culture.However,it doesn't represent that Chinese cultural industries should follow the features of traditional culture to develop.The art activity should be used to help the traditional Chinese culture blending into the corporate culture building of cultural industries.Given all this,I put forward the theoretical researches of integrating artistic innovation and corporate culture in the background of the fast-developing cultural industries.The key point is to study on the crossing area of cultural Indus-try science and management science.The importance of culture and art could not be neglected and the theoretical needs of indu stry developing could not be left out.Based on the mechanism and feature of corporate culture building in the cultural industries,try to combination the thoughts of artistic innovation with it.The practical cases should be used to translate the traditional thoughts into the practical developing needs and finally help the cultural industries reaching self-realization effectively and efficiently.