Corporate Culture Innovation Of Guangzhou Water Supply Company

On century 80 time corporate culture theory began to rise, and become a new discipline of management, in the business management in the role of widely accepted. In order to enhance the competitive advantage of enterprises, promote sustainable development of enterprises, more and more Chinese enterprises began to carry out the construction of corporate culture. The construction of corporate culture should accord with the change of business environment, and new management environment to match, can contribute to the enterprise with culture force to promote enterprise development.Corporate culture need at the appropriate time for innovation, especially in the external environment changes, the innovation of corporate culture must be put on the agenda of the. The innovation of corporate culture is the enterprise in order to adapt to the new environment, the new business philosophy, viewpoint of value, spirit of enterprise and element reset, the introduction of corporate culture system and has a new function of the creative process. This article take the Guangzhou water company as the object, use a case study form, in the company of Guangzhou tap water changes in the external environment on the basis of cultural innovation, exploration.This thesis consists of four parts: the first part mainly elaborated the paper research background and the significance, the content and methods of the research, and review of the literature review of the levels of corporate culture, corporate culture innovation and service culture theory, as the basis; the second part is the case, review of the Guangzhou water development history of a hundred years, introduced the current situation of corporate culture construction, selection in recent years the company 's important business activities as the research object, describes the business development environment changes the problem; the third and the fourth part is the case analysis part, first to the Guangzhou water company existing corporate culture analysis, analysis of corporate culture connotation, analysis the utility model enterprise values characteristics and service characteristics of culture, put forward Guangzhou water corporation culture innovation direction, and then analyzes the company corporate culture factors affecting innovation, culture innovation countermeasure finally. The conclusion is the summary of the main points of this article, review, harvest and shortcomings as well as the suggestions for further studies.Guangzhou Water Corporation is a typical state-owned utilities, corporate and governmental close relations, the commitment to social responsibility based services, is the common characteristic of state-owned utilities. Protection of city infrastructure services is the utility of social responsibility, its profit is placed in the public interest, profits and provide basic services when the conflict happens, utilities will not hesitate to choose the latter. The enterprise values, apparently unable to adapt to the market economy environment. According to the Guangzhou water company corporate culture to explore, the research results on the utility of universal significance, can be public utilities construction corporate culture for reference, this is the purpose of the research.