Research On Development Strategy Of A Auto Dealer

With the continuous development of China automobile industry,car dealers has entered into a new path of rapid development,many large car dealers towards the enterprise scale,collectivization and diversified brand development.There are many car dealer appeared in the field of car industry,such as Guanghui,Zhongsheng,Pangda,Lixing Hang,Yongda,Guoji,Hanson,DCH,Yuantong and other excellent dealer groups.At present,the supply exceeds demands,the dealers returns less than earlier years,despite fierce competition in the market,the industry still has a lot of field can be developed,car dealer not only need to do their week well,but also need more innovative thinking,to improve the ability of anti-risk,to stand out in the market.This paper is based on the theory of strategic management,and takes A Auto Dealer as the research object,using strategic analysis tools PEST and SWOT to analyze the external environment and internal conditions,and through the collection of relevant information from domestic and abroad car market and car dealers and the level of regional economic development,by means of literature analysis,survey research methods,combining with the author's over 20-year sales and management experience in auto industry,to analyze the internal and external environment in future development of A Auto Dealer,and to analyze its advantages and weaknesses,to summarize the core competitiveness of A auto dealer and the differentiated development from other dealers.Based on the construction of Cloud Data Platform,we put forward the strategic goal of A Auto Dealer in the future,focusing on IT system construction and financial penetration and puts forward the future strategic objectives and implementation measures.Hope through this article,can provide other dealers with useful suggestions on future construction strategy and development strategy.