Research On The Development Strategy Of SD International Consolidated Airlines Group

In recent years,the rapid development of the domestic aviation industry,mainly from the initial development of a single domestic routes and common development as the intercontinental routes and domestic routes,with the flying domestic aircraft production and large aircraft project launched,China has begun to gradually from a big country of civil aviation civil aviation's transition.With the rapid economic development and the constant opening of the aviation market,new airlines have been established,and foreign airlines have been pouring in,and the competition in the domestic aviation market has become increasingly fierce.In this context,the domestic airlines operating profit in order to better adapt to the needs of future development,in the carding,on its industrial structure adjustment,develop the company's future development strategy,in order to ensure the limited market get a glimmer of life.SD aviation group is China's last established joint-stock airline,after 20 years of self accumulation and development,the fleet size continues to expand,the profit level has steadily improved,has successfully entered the ranks of large domestic air transport enterprises.However,since 2016,the industry has become increasingly competitive,lack of confidence in the aviation market,the decline in the guest rate,fares declined,the industry benefits of landslides.How to make full use of the advantages and make up for the disadvantages,seize opportunities more effectively and avoid threats,and formulate a sustainable growth strategy suitable for their own needs,is the biggest problem facing the development of SD aviation group.In this paper,SD aviation group as the research object,using strategic management theory and analysis tools,the SD aviation group of the external macro environment,industry competition situation to conduct a comprehensive analysis and comment on the internal resources of the company,and through the use of PEST analysis,external evaluation(EFE)matrix,SWOT analysis,internal evaluation(IFE)matrix,QSPM matrix model analysis method,comprehensive analysis to identify the SD aviation group external opportunities and threats,internal strengths and weaknesses,choose the suitable development strategy of SD Airlines Group can adopt that growth strategy.At the same time,in order to ensure the implementation of strategic implementation measures,put forward the development strategy of SD Airlines Group,in particular from strengthening the party building work,optimize the human structure,improve the financial management level,fleet size optimization,improve operational quality,strengthen the maintenance and other aspects of the business steadily.However,because the author's knowledge reserve is limited,many problems are not fully analyzed,and there are many deficiencies in data collection,so this article is inevitably missing.I hope that through the study of this article,I will provide some suggestions and help for the future development of SD airlines and its affiliated investment enterprises and other local airlines...