The Research Of Xinjiang Civil Aviation Strategy Development

In the12th five-year plan clearly put forward the Xingjian civil aviation"twelfth five-year" development guiding ideology, principle and target, and putsforward the three people’s livelihood strategy, development strategy-gateway hubstrategy, quality promotion strategy, civil aviation will achieve rapid economicdevelopment in Xingjian. At the same time, in the next few years will intensify thebuilding of road infrastructure in Xingjian, invested heavily to build railway, electricrail, and highway, undoubtedly will bring great impact to the civil aviationtransportation industry. Faced with an unprecedented historical opportunity andcomplex market environment, as the development of civil aviation in Xingjian, shouldhave two conditions, namely the external and internal power. External power refers tothe building and expansion of the airport and infrastructure protection and so on toimprove and update, the formation of the external power depends on the airport areaeconomy development scale, the population flow frequency and scale of economicand trade exchanges and so on; Internal strength depends on the air transportenterprise network transport scale, market competition strategy, airline operatingprofitability and level of service marketing, cost structure optimization, etc. Thisarticle will use the PEST environment analysis and SWOT situation analysis to theXingjian civil environment situation, advantages and shortcomings are analyzed, andput forward in the face of opportunities and challenges to the development strategy ofwhat time thinking.