Z Group Development Strategy Research

Construction industry is an important production area of our country’s economy,which supports the sustainable development of our country’s economy.It is an important part of the economic and social development process.Facing the new situation of 45 planning and railway construction industry is completed from the planned economy to the market economy is an important transition.This paper first briefly introduces the development status of the construction industry and the company profile of Z group,and strive to clearly introduce the background of this study and research objects.Then through the PEST analysis method,Porter’s five forces model method analysis of the Z group of the external macro environment and the Z group facing the industry environment,and combined with the Z group’s own resources and ability analysis and summarizes the Z group company has the advantage and disadvantage,and the coming opportunities and threats,in order to find the Z group’s overall strategic direction and specific strategic objectives,as well as the guarantee measures to achieve strategic objectives and take.