The Study Of The Enterprise Strategy Of Hebei Longxin Labor Dispatching Company

With the gradual deepening in the system reform of Chinese state-owned enterprises and the establishment of modern enterprise system,labor dispatch,once a way of employment of the government-led foreign enterprises and output of labor,is now a way used to break the rigid personnel system,promote employment and has entered the market operation.Chinese labor dispatch has gone through the budding process,and it is growing and maturing.The Labor Contract Law was passed in June 2007 and came into effect on January 1,2008.The promulgation and implementation of this law have promoted the development of Chinese labor dispatch industry.The implementation of the amendment to The Labor Contract of 2013 also has higher demands for labor dispatch enterprises and the labors themselves.Firstly,this article,applying the PEST model and Michael Porter’s five-forces Model,analyzes in depth the external environment of Hebei Longxin Labor Dispatching Company as well as the macro environment of the company,then summarizes the opportunities that the company faces---the stability of the nation,more attention of the industry,increasingly perfect law,huge market potential,the changes in people’s minds and the threats---lack of professional talents,poor competitive environment,foreign business competition,internal competition,employment business issues,influence of financial crises.With the analysis of the external factors such as these opportunities and threats using the external factor evaluation matrix,this article points out that Hebei Longxin Labor Dispatching Company should take advantages of the opportunities in the external environment to avoid the threats effectively.Secondly,with the knowledge of the basic situation and problems exposed in the development of Hebei Longxin Labor Dispatching Company,this article analyzes the characteristics of its business process and gets the basic composition of its internal value chain.Meanwhile,this article summarizes the internal advantages of the company---good financial situation,large recruitment netwok,high-quality service,low service price,high local market share,good customer reputation,and strong management service and its internal weaknesses---unreasonable organization,lack of system training,lack of standardized work processes,rising costs,lack of professional talents,mono business mode and poor marketing.Using internal factors evaluation matrix,this article studies these advantages and disadvantages of those internal factors and indicates that there is still some room for improvement of the internal conditions of Hebei Longxin Labor Dispatching Company.Then,with the conclusions and the data above as well as the SWOT matrix,this article analyzes the internal advantages and disadvantages together with the external opportunities and threats in a more systematical way to find out the company’s optional strategies: backward integration strategies,horizontal integration strategies,related diversification strategies and focus strategies.Furthermore,this article scores the strategies one by one with the use of the QSPM matrix and concludes that the backward integration strategies are the best ones for the company.Finally,in the course of the implementation of the enterprise strategies,this article suggests some specific strategies such as optimizing the organizational structure,improving the business process,perfecting the way of cooperation with customers,strengthening the construction of enterprise culture,strengthening human resources management,paying attention to innovation service and developing relevant service.Based on the analysis and research of Hebei Longxin Labor Dispatching Company,this article chooses some suitable strategies for the development of the company and promotes it to develop its own strategic thinking.This article also provides thoughts of its future enterprise strategies for the sake of the company’s long-term development.