Researching On The Firm's Sustainable Competitive Advantage Based On The Heterogeneity Of A Resource

The heterogeneity of a resource-based theory of a firm's sustainable competitive advantage, which is the theory after the division of labor theory, neo-classical theory, the transaction cost theory, etc, is another new business theory widely concerned and communicated by the business management theory and practice field. Developed to the present, this theory has become a completely new perspective on researching the competitive advantage of a firm in the field of modern strategic management. It claims to consider the competitive advantage from the internal factors of a firm, and compared with the external conditions of the firm, the internal conditions play a decisive role on the firm acquiring competitive advantage.Today, as the development of the economic globalization, no doubt it is of great significance if a firm wants to foothold, develop, and form its own competitive advantage in the market. The arrival of the era of knowledge economy makes us more profoundly feel that the competition of existing firms is not just the simple competition of the predatory, exclusionary and destructive of material resources, but more should be the competition of the effective creation, the share utilization and the extension use of the heterogeneous resources. Because the heterogeneity of a resource -based theory of a firm's sustainable competitive advantage more relatively focuses on analysis and research of internal management of the practice and application, and other aspects of the firm, thus it can relatively more effectively analyze the inherent nature of the firm, particularly favor to guide the effective establishment and implementation of the development strategy of the firm, especially it can be better used to analyze the relationship among the firms, in view of this, this paper will do a more comprehensive and deep study with the concerned content of the heterogeneity of a resource -based theory of a firm's sustainable competitive advantage, and display the development context of the theory as far as possible, and hope to supply certain reference to latter scholars on the research of competitive advantage of the firm.As the integration of the international economy and China's accession to WTO, the competitive environment which our Chinese firm is facing is increasingly deteriorating, in order to meet the challenge, our Chinese firm must continue to nurture the new competitive advantage, but on the present situation, our Chinese firm is still far lack of the capacity of nurturing new competitive advantage, and this mainly represents on technological innovation, personnel training, knowledge management, and other areas, so our Chinese firm must first of all enhance the innovation of competitive advantage, seek the breakthrough in access to competitive advantage, and explore the new path to acquire competitive advantage if it want to win the competitive advantage.