The Impact Of Strategic Orientation On Firm Performance

In April 2020,data as a new production factor became clear in my country.Data-based big data and its capabilities as a catalyst for new productivity will promote the rapid development of society and economy at full speed and become one of the core driving factors of Industrial Revolution 4.0.As a new type of core resource,data plays a huge role in improving the company's own capabilities and market competitiveness,and is deeply favored by researchers in academia and business circles.Strategic orientation helps companies clarify the development direction in the construction of corporate strategies,provides guidance for the implementation of corporate strategic actions,and is known as the indicator of the corporate development direction,affecting the healthy development of the company and helping the company form a new competitive advantage.With the fierce competition in the market and the blessing of new technologies,it has become a thing of the past for corporate decision makers to rely on traditional experience to make decisions.How to formulate and what to formulate their own strategies will directly affect the market competitiveness of the company and its own performance.Owning data as a basic asset and resource is a manifestation of a company's core competitiveness that is rare and cannot be copied.In the face of a complex dynamic market and strong competitors,how to extract useful information from massive amounts of data to assist decision-making and further improve the performance and output of the enterprise will be the primary problem faced by all decision makers.Traditional experience and experience fail Or when it is not enough to support the formulation of important decisions,it is very necessary to consider introducing big data capabilities to explore the impact mechanism of strategic orientation on performance.This research combines management disciplines,computer disciplines and other subject knowledge,through combing the existing research,based on the basic resource theory and dynamic capability theory,241 companies in the big data capabilities,strategic orientation and corporate performance dimensions Questionnaire survey,using SPSS22,AMOS24 analysis software for exploratory factor analysis and confirmatory factor analysis,reliability and validity analysis of big data capability measurement scale,strategic vector table and enterprise performance scale,and then through correlation analysis,Difference analysis,regression analysis,etc.to test the relevant hypotheses,and explore how big data capability is used as the core resource element of an enterprise,and in a dynamic market competition environment,how big data capability is used as a regulatory factor to influence the company's strategy in the context of the era of big data Orientation and performance.Studies have shown that:(1)Strategic orientation has a significant positive effect on corporate performance in the context of the era of big data;(2)Strategic-oriented marketing,entrepreneurship,and learning dimensions are all positively used for corporate R&D performance;(3)The strategy-oriented market,entrepreneurship,and learning dimensions all positively affect the company's market performance;(4)The strategy-oriented market,entrepreneurship,and learning dimensions all positively affect the company's financial performance;(5)Big data capabilities play a positive regulatory role in the impact of strategic orientation on corporate performance.The conclusions of this study are applicable to all types of enterprises in all industries,and have a promoting effect on the research and development of the company's big data capabilities.It has a new era of how to build internal big data capabilities and how to use big data capabilities to improve corporate performance.Obvious reference guidance significance.Finally,the limitations of this research are pointed out,and suggestions and prospects for big data capabilities and related research are provided.