| This paper takes J bank Ningbo branch as the research object,the status of J Bank Ningbo branch of cross-border RMB settlement business are analyzed,and points out the existing problems and reasons through the analysis method of SWOT,that including customers,products,systems,personnel reserve,risk control aspects.Aiming at the problems of J bank Ningbo branch,the countermeasures and suggestions for the development of the business are given.The countermeasures and suggestions of business development from the aspects of customers,business structure,products,management and so on.First,customers,strengthen the management of the customer information,classification of service implementation and by strengthening the customer marketing to create high-quality customer resources;second,business,optimizing business structure,balancing development of investment and financial,the cross-border RMB trade finance,financial services and other products;third,product,to strengthen product innovation,optimization to improve the whole row level product innovation and cross-border financial product innovation;fourth,management,for business management,to improve business efficiency,construct a perfect background system,for the risk management,to further improve the ability of risk management,pay attention to the legal compliance of business operations,improve the country risk management processes,etc..Safeguard measures of business development are as follows,mainly from the national,authorities and the bank itself.From the national level,they need to improve the relevant system construction;from the competent authorities,to communicate and support for the bank’s business;from the perspective of the bank,they need to develop long-term strategic guidance,and improve the performance management system.In this paper,the development strategy of cross-border RMB settlement business of J bank Ningbo branch is discussed,and practical and guiding suggestions are given. |
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