| With the speeding up of RMB internationalization pace, cross-border RMB settlement business arises at the historic moment, the business promotes the realization of win-win pattern of enterprises and banks. Bank A, although leading position in the market, with the continuous development of the business, and the increase of the challenge for the banks, needs to consider the future development strategy.Under the background of cross-border RMB settlement business, from two perspectives of enterprise and bank, this paper explains the meaning of the business development. Based on the trade currency choice theory and the overall situation of the cross-border RMB settlement business in Fujian Province, it analyzes the development status of cross-border RMB settlement business of Bank A, combining the cross-border products and actual case studies, points out that Bank A faces problems of the current market fluctuations, weak customer base, lack of professional talents, and innovation shortage. It puts forwards Bank A cross-border RMB settlement business development strategy from the following six aspects:optimization of reaction mechanism, adjusting the post settings; grade market maintenance, advocating the difference of management; strengthening business training, establishing incentive mechanism; speeding up the product innovation, building the linkage mechanism; cross-border electricity development, building a trade platform; with the emergence of FTZ, opening up the circulation way. In the future, Bank A will further grasp the historic opportunity brought by the internationalization of RMB, consolidate and improve the bank competitiveness in the field of cross-border RMB settlement business, striving to become the first choice of customers for cross-border business. |
