Research On The Development Strategy For Pingshan Tourism Industry

The rapid development of China's economy,the continuous improvement of people's living standards,and people's increasing demand for traveling have led to the continuous growth of tourism industry in recent years.The rapid development of the tourism industry is beneficial for stimulating domestic demand,accelerating economic development,increasing employment opportunities and so on.Pingshan is one of counties with the most developed tourism industry and widest modes in Hebei Province,owing to its beautiful natural scenery,long history and culture,unique tourism resources,and good tourism industrial basis.Pingshan is taken as the research object in this paper.The current development process,development environment are summarized.The current situation and problems of Pingshan's tourism industry are analyzed.Studying the characteristics of tourist market in Pingshan,this paper puts forward the development strategy of targeted tourist market.Based on the detailed analysis of Pingshan tourist resources,this paper summarizes the advantages and the problems of tourism resources development.With the unique red tourism resources,distinctive landscape ecological resources and the historic rural scenery and its economic development,Pingshan should base on the Beijing-Tianjin-Hebei area,develop the surrounding region,cover the whole country to develop its tourism industry.Firstly,Pingshan could promote the overall tourism development from part to whole with red tourism resource as the leading role.Secondly,Pingshan could promote industry cluster area by integrating resources.Moreover,guided by the building of region-based tourism demonstration country,Pingshan could promote itself as a comprehensive tourism area.Finally,Pingshan could improve its popularity by producing tourist products with striking features.Pingshan will become a well-known resort.pingshan tourism development will be sustainable,healthy and rapid.The paper has some reference value for similar study on development of regional tourism industry.