Research On The Development Strategy Of Industry Tourism For Chinese Spirits Based On The Conception Of In-depth Tourism

In recent years,with the improvement of people's living standard,the traditional mass tourism produducts have been unable to meet the needs of people in deep level,and the In-depth travel arises at the historic moment with the development of tourism demand.Chinese spirits industry tourism as integration of the emerging industries of tourism,should step outside of the traditional mass tourism and seek for deep development to meet the consumer psychology needs of tourist,such as seeking physical and mental free experience and desiring for self-improvement.This dissertation takes Songzi Baiyunbian Wine Group as the example,combined with tourism planning,based on Several In-depth field visits and research and consulting a large amount of literature,and uses SWOT-P analysis method to expound the Baiyunbian industrial tourism's advantages,weaknesses,opportunities,threats and problems comprehensively,combed in details the present situation of Baiyunbian Chinese spirits industrial tourism to seek the development strategy.Baesed on RMP analysis method,this dissertation fully analyses industrial tourism resources,markets and products of Baiyunbian industrial tourism,then it finds the resource advantages and market characteristics of Baiyunbian industrial tourism.How the tourism resources transform into tourism products is explored.How to utilize resources and characteristics of the market for innovative development is also discussed.The results show that: Baiyunbian Wine Group has a good foundation of industrial tourism and profound cultural connotation,which means it has certain market.However,it doesn't develop deeply and lacks unified planning.Finally,based on the above conclusions,considering the current situation and development problem of Chinese spirits industry tourism,this dissertation puts forward several new dimensions(cultural mining,product building,tourist experience and marketing).According to industrial tourism development of Songzi Baiyunbian Wine Group,taking the essence of tourism as core and taking the experience theory as support,the countermeasures for deep exploitation of Songzi Baiyunbian industrial tourism are explored.The countermeasures are operable and based on the concept ofIn-depth travel,which are called "four dimensions" strategy.Combined with tourism planning,this dissertation plans part of the project of Baiyunbian industrial tourism which have certain ideas.