Study On The Development Strategy Of Yunnan Yuanyang Hani Terrace Tourism Industry From The Perspective Of Region-based Tourism

At present,China's tourism industry has entered a period of rapid development,the development of the tourism industry has become the leading regional development,promote the integration of urban and rural construction,beautify the environment,poverty and one of the pillar industries to promote the development of national economy.As a world-class tourist resources in Yuanyang County,the development of the tourism industry has made considerable progress,but there is also a tourism infrastructure,tourism product development in abundance,highlighting the tourism resources protection and development contradictions,tourism reception level is low,the limited capacity of the environment and other issues of tourism.In the current global tourism background,to explore the relationship between global tourism and poverty alleviation precise driving effect,how to make use of the tourism industry the unique development of local social and economic development,to solve the poverty problem of Yuanyang county tourism development and the development of Yuanyang tourism industry has become an important Proposition.Based on the experience of the global tourism development pattern of Lijiang in this study,through literature review,field visits and questionnaire investigation,the basic situation of the development of Yuanyang Hani terrace tourism by using SWOT analysis method,tourism infrastructure,existing problem and deficiency in carding and analysis,on this basis,try to put forward the future development Yuanyang Hani terrace tourism objectives and positioning strategy.