A Study On Guifeng Tourism Development From The Perspective Of Comprehensive Tourism

Comprehensive tourism was initially raised in 2015 and made great progresses in 2016.After more than a year of exploration and practice,the comprehensive tourism is from the concept into practice and constantly enrich on the basis of practice and development,has made great achievements.The thirteenth Five-Year Plan of tourism development been proposed,we must innovative development concepts and ideas,accelerate transformation the scenic tourism to the comprehensive tourism,to achieve strategic improvement of tourism development.The tourist attraction is the core of the scenic spot tourism,with its own tourism resources on the basis of the formation of the corresponding attractive area,is a relatively complete space for people to carry out tourism activities.The construction and operation of traditional scenic spots was fragmented and isolated with social development,tourism economic growth is weak,taking the scenic spot as the framework of the spatial form is not to support the holiday tourism and leisure tourism form.For a long time,the scenic area has been playing the "main attraction" and "preferred destination" role of people's tourism activities,and the transformation of the scenic area is also vital to the development of the global tourism.Driven by the development of the global tourism,how to develop the various scenic spots? This article takes the tourism development of Guifeng as an example.Firstly,this paper elaborates and analyzes the regional situation,the present situation and the existing problems of the area.Based on the basis of field investigation,sorted out the tourism resources,improved the tourism resources table,and the characteristics of tourism resources were clear.Based on the statistical results of the questionnaire,the market environment faced by Guifeng tourism industry was analyzed,and the key tourists market was identified,which indicated the direction of global tourism development.Secondly,based on the development of Guifeng tourism itself contradictory,learn from Huangshan,Zhangjiajie,Jiuzhaigou and other scenic areas of regional tourism developmentexperience,summed up the global tourism on the road,the direction of Guifeng to break the "domain" restrictions,to create "all" action.Break through the "domain" restrictions,to tear down the "fence" of the scenic area,not only to break the restrictions on the scope of space,but also the tourism market,tourism industry,tourism elements,tourism management restrictions.then construct the space structure of "one heart,one axis,two banks and four zones",and form a tourism destination spatial system which is composed of different functional areas such as scenic spots,resorts,leisure areas and so on.Thirdly,the leading area as the core to create a "full" landing operations,including the full experience of product system,the whole chain of industry cluster,global network accessible,full coverage of the public service system,all media marketing network.Starting from the four experience of tourists,In order to meet the vision,smell,taste,hearing,sense of touch as the goal,to create a number of personalized,themed tourism products,to build a full sensory experience tourism product system;Villages and towns,agriculture,forestry and other industries around the development of tourism to do,to create characteristics of villages and towns,leisure agriculture,foster a number of secondary tourism to attract nuclear and tourism service;To fully tap the profound historical and cultural heritage,the red culture,celebrity culture,college culture,Yiyang chamber and other characteristics of cultural elements,organic into the building of an important node in the city space,let it become a cultural city "landmark" and "name card",enrich the connotation of the city;To break the urban and rural dual opposition situation,form an organic integration of urban and rural areas,coordinated development of interactive development pattern.At the same time,vigorously promote the tourism industry,and actively promote the construction of new areas,changing the traditional rural development model.In the end,under the guidance of the experience of comprehensive tourism practice,strengthen the construction of the tourism industry chain,the cultivation of tourism industry and the promotion of tourism destination image,break through "scenic spots tourism" development model,fundamentally improve the tourism development environment,stimulate tourism development momentum.Build Guifeng scenic area into Guifeng tourism brand,to achieve integration of attractions inside and outside and solve the scenic area inside and outside the "double days" problem.Then to build Yiyang into a comprehensive tourist destination with reasonable spatial structure,tourism powerful,significant social and economic benefits.