The Research On Experience Tourism Product Development

With the improvement of people’s living standard and the acceleration of the urbanization process of the society, experience rural life, close to nature, people and nature in harmony became the burden of relieve stress in your life a new way of life, so travel, experience rural tourism, the economy model arises at the historic moment. Experience rural tourism not only protects the ecological environment, but also promotes the economic development of double win business, Guifeng village, located at Youxi couty, Sanming city,Fujian province, is famous for its beautiful mountain scenery. Because of its rural scenery, folk custom and a long history, was named "Chinese historical and cultural village", "Provincial demonstration pilot project of rural tourism", "China the most attractive leisure village". The development experience of rural tourism resources, both at home and abroad enjoy a high reputation, has further develop and expand experiential basis and the conditions of the rural tourism product development. But Guifeng village rural tourism is still at an initial stage, tourists’ migration rate and lodging rate is low, a lot of problems need to solve, therefore, this article takes Guifeng village as an example to carry out the experience of rural tourism product development research has important practical significance and guiding role.Thesis mainly using the method of literature collection, case analysis, questionnaire investigation, comparative analysis and chart shown method and other research methods, using the theory of satisfaction, travel experience, process reengineering theory and the theory of sustainable development from the experience of rural tourism product development principles, development, meaning and the elements of product design in-depth analysis and discussion, emphatically from the experiential longitudinal six elements of rural tourism product (theme, plot, setting, characters, performance) and lateral six elements (eat, live, travel, tour, entertainment, purchase) to design the tourist products, the design method of the elements of rural tourism product development model and experience arranged in a crisscross pattern.Guifeng village as the research object, through the questionnaire survey, using the method of ASEB grid analysis of Guifeng village experiencing rural tourism, there are some mainly problems such as the product of a single, experience is not strong, weak infrastructure and so on. On this basis, put forward the development principle and development ideas of experiential tourism products in Guifeng village, using the proposed development mode, arranged in a crisscross pattern "taste of rural experience and orchard picking experience, ancient maze entertainment experience, farm life experience, childhood experience, Paradise Fujian folk experience, Zhuzi cultural experience, photography experience, village painting experience...... thirteen kinds of experience of rural tourism products in total.