Research On The Development Of Tourism Resources In Ethnic Areas In The Micro-era

Through the ages,technological innovation tend to promote the development of production and everyday life.But previous technological innovation is difficult,or slow to spread to ethnic areas for historical reasons.Because of the high speed development in the mobile Internet,constantly updated in mobile terminal,fast and interactive software mass produced,micro era which has the characteristic of fastly,real-time and paying attention to the interaction gradually changed our lives.The spread of micro era unique tools such as WeChat,weibo and various application software bring the heated technical progress to ethnic areas.Of course,the first benefit is ethnic areas whose development.relys on tourism.Because of the unique natural tourism resources and well-preserved ethnic cultural tourism resources ethnic minority areas earns unique charm.And of the spreading through micro era of new tools,ethnic minority areas began more and more popular.In this background,the the development research on micro era of tourism resource development in ethnic areas is particularly important.So this article mainly obtains from this Angle,through a specific research in yuan Yang,searching the new characteristics of all sorts of influence brought by the tourism resource development in the micro era,and on the basis of analysis of the present situation of the tourism resources development faces during micro era in yuan Yang.This paper mainly contains four parts: the first part of yuan Yang tourism resource development,mainly introduced the research to the basic situation and yuan Yang tourism resources development and the status quo;The second part of the era of new features of the tourism resource development,this paper mainly introduces the new form of developing tourism resources of micro era: WeChat marketing,microblogging marketing and online marketing platform;The third part of the micro background analysis of the influence of tourism resource development,mainly use Eviews and structural equation model fitting software Lisrel to analyze;The fourthpart,based on the SWOT analysis of micro era yuan Yang tourism development present situation,the analysis of micro era yuan Yang tourism resource development strengths,weaknesses and opportunities and challenges.Based on the field survey data collected by the author and based on the analysis of the data,finally draw the conclusion:Micro era,generally speaking,has made a great promtion to the development of tourism resources in ethnic areas,especially have a strong economic and cultural impaction.residents in minority areas also showed a want to participate in the era of micro,through the better use of micro era.But it is worth noting that the development of tourism resources in ethnic areas can not only pay attention to economic benefits,blindly follow the trend,but also pay attention to the use of their geographical,cultural advantages,characteristics.This paper attempts to put forward a national area development strategy are as follows:first of all,education development,the popularity of new science and technology,strengthen financial and resources support.Secondly,enhance self-confidence of residents in minority area culture itself,driven by residents to participate into the warm,using their own advantages in resources development.Finally,we should not aggressive but establish the sustainable development.