An Study On The Development Of Ethnic Tourism Industry In Western Ethnic Areas

Due to historical reasons, relatively lags behind the development of tourism in the minority nationality regions. In recent years, countries gradually increase the tourism industry attention and support, the tourism industry also gradually as one of the main industries in the western minority areas have received increasing attention. While the national culture and national culture characteristic in the minority areas are also more and more tourism consumers.Yanyuan County, Sichuan Province Liangshan is multi-ethnic County, has a long history, unique cultural tourism resources in minority areas, but also as the majority of the west, because of the late start of the tourism industry, the lag development. Of course, also because of its development is just at the initial stage, the achievements of its broad plasticity, if has the theory basis and the development of a systematic idea as the guidance, will have a great effect on the future development of the tourism in Yanyuan county. The author chooses County as case as the study, also based on the western minority backward areas in common, also has the unique local culture personality, attempts through the research and analysis, and strive to explore methods of cultural tourism development in the Western Ethnic Areas in China and the strength of the way, trying to provide some reference for the county economic development in minority area.The first part of the text, as a summary of the background, the significance of the topic, research methods, innovation and shortage. The second part, literature review related concepts, carding. On tourism, cultural tourism such as the explanation; on the regional development theory, regional unbalanced development theory, the theory of sustainable development,"the foreground, background" theory are discussed in this paper, guided by theory research to the back of the specific case; worthy of reference to the domestic and foreign research on tourism and national culture tourism literature was reviewed, and provides reference for the finishing train of thought. The third part, through the review of tourism development in national regions of Sichuan Province, state, Liangshan state, were analyzed for Yanyuan County of exogenous ethnic tourism environment,on the particularity of tourism development in the minority areas has done some analysis, provide the basis for the analysis behind the development of tourism opportunities and difficulties in Yanyuan County etc.. The fourth part, the current development of ethnic cultural tourism in Yanyuan County and the county tourism, make an analysis, a detailed analysis of the Yanyuan County tourism resources and in recent years the county in the development of tourism on the move, the convenience of the reader from the intuitive understanding of Yanyuan County and its tourism development. The fifth part, development of tourism resources, Yanyuan County industry situation, location, capital, policy, prospects, challenges, analysis of advantages and disadvantages, through comprehensive comparison, suggestion is put forward to lay a solid foundation. The sixth part, combined with analysis of actual, Yanyuan County, with reference to the relevant theoretical knowledge and practice, put forward the countermeasures and suggestions for future development of county tourism, including the development of clear thinking, principle of development, strengthen national culture protection, creating a special tourism projects, explore diversified financing channels, strengthen regional cooperation, increase the market marketing, improve security ability etc..