Research On The Development Strategy Of W Biological Technology Co.,LTD

W biological Technology Co.,Ltd.is a cancer and cardiovascular disease in vitrodiagnostic reagents R & D,production,sales and cancer patients with biological cells for the treatment of biological and technical services for high-tech enterprises.Since the 21 st century,China's biological industry began to enter the stage of rapid development,biological products at home and abroad enterprises have increased their R&D and production of in vitro diagnosis,and gradually into the domestic market,has already made a vigorous biological products domestic enterprises will face more competition in the international market.W company in order to occupy a place in the fierce market competition,in addition to the external environment facing the opportunities and threats,should also be combined with their own strengths,weaknesses,tailored for the enterprise a long-term development strategic target and plan,enhance core competitiveness,gain a competitive advantage,further promoting the development of the company.This paper will be divided into six parts: the first part of introduction introduces the research background and significance of this paper,the research content and method.The second part is the theory review,through the study on the current status of the development strategy of domestic and foreign relevant theories,sums up the development strategy of the enterprise strategic level related theory,as the basis for this paper research.The third and fourth part respectively from W company facing the external environment and internal environment analysis,so as to master the company's external opportunities and threats,and internal strengths and weaknesses.The analysis of the external environment including W company facing the external macro environment,industry competition environment and industry development trend,etc.Internal environment,respectively from the company's internal resources and the ability to have two aspects,internal resources,including tangible resources and intangible resources,their ability mainly refers to the marketing ability,operation ability,research and development ability.The fifth part based on the analysis of the two parts before using the SWOT analysis method of W company's future development strategy made the choice of specific and accurate positioning.Last part is about the implementation of the strategy of W company specific and guarantee,respectively,puts forward the concrete measures in the strategy implementation process and the corresponding security measures.Finally,the paper research conclusion that W biotechnology co.,LTD.,in the course of future development,should be aimed at different stages of development to choose suitable development strategy accordingly.At this stage,should first take intensive development strategy by the market penetration strategy gradually to the market development and product development strategy,on the one hand,to consolidate the existing product's share of the existing market,on the one hand,to speed up product development,ensure that the products of the company can keep up with the international pace in time,and let the new products by the original market gradually to the surrounding and the national market expansion,the greatest degree of the market share.The next stage of W company to seek greater development can take vertical integration strategy,respectively with upstream suppliers and downstream distributors,rapidly expanding production scale,rich product line itself,realizes the strategic alliance and strategic mergers and acquisitions,etc.The value of this article research conclusion is for W biotechnology co.,LTD.,has been clear about the strategic goals for the future development of,and provides the concrete implementation and safeguard measures.Not only for W company's long-term development provides a theoretical basis and reference,at the same time also has reference significance to the development of other industry enterprises.