A Research On The Marketing Strategy Of TC Company Automobile Seats

In recent years,with the rapid development of the automobile industry and the automobile market,the domestic car seat market has also been rapid development,market competition has become increasingly fierce.TC company specializes in automotive seat development,production,sales and service,the main products for construction machinery seats,commercial vehicle seats and agricultural machinery seat.As a company specializing in the production of vehicle seat of listed companies,the new situation and new problems appeared during the development of the competitive environment and the company at home and abroad in the complex the marketing strategy must be with the change of market environment and make appropriate adjustments,in order to obtain a dominant position in the competition.TC company as a specialized in the production of vehicle seat listing Corporation,under the influence of the overall macroeconomic environment in the country,the marketing strategy of company must make adjustments.Therefore,this paper takes the marketing strategy of TC company car seat as the research object,and based on the theory of marketing,from the angle of market segmentation,first,using PSET analysis theory and Michael Porter five forces model of external marketing environment of TC company;secondly,using SWOT toanalyze the operation situation of TC company,the advantages and disadvantages of TC company are obtained,and the opportunities and threats faced by the company;Finally,on the basis of the above analysis,making use of STP theory and 4PS theory to develop the marketing strategy of TC company car seats.Besides ensuring implementation of marketing strategy through four aspects,which are completing good marketing top design,building scientific management system,enhancing marketing team and carrying forward Lean Production.