Some City Mobile Communication Company University Enter School Stage Marketing Tactics Study

Market of university's mobile communication grows at top speed continuously in recent years, development potentiality is enormous, every large telecommunication operator " slavers over " for a long time. In a situation that the degree of saturation of market of mobile communication has already reached a certain degree, grow up university mobile communication market must receive every large telecommunication general attention of operator continuously.As to the new students entrance stage of every university in August - September of every year, every large telecommunication operator regard this customer of market of increment with potential part as, cultivate the market, improve the strong opportunity of the market share especially, move one after another by means of marketing to absorb this part of value user maximumly. This text takes a certain city as an example and further investigate the problem that existed in university's marketing in the past , university students consumptive characteristics, The state of development of every large telecommunication operator and marketing tactics, The advantage of university's marketing of commmunication company and inferior position , make feasible university enter school marketing tactics of stage finally.In order to do the good job of marketing of the new university students entrance stage, The thesis finally summarize the university's marketing problem exist in the past of the city's mobile commmunication company , detailed analysis the reason that question produce, Until marketing development, marketing improvement that tactics be made of activity put forward two concrete suggestions in the future. Finally stand the height of the china mobile Communication group company have further looked into the distance for the marketing work of the university entrance stage .