Research On Marketing Combination Strategy Of Mobile Communication Industry Under Different Market Forms

As the social economic organizations, enterprises carry out marketing activities in the certain social environment. Such social conditions can affect marketing activities from different aspects. In order to study the influence of social environmental conditions on marketing activities, we employ theoretical knowledge on marketing combinations, according to the analysis of the market environment in GZ mobile communication market starting from five different market forms such as urban areas, rural-urban continuum, new type countries, traditional countries and construction plant and the deconstruction of different market form in mobile communication enterprises using marketing combined strategy, we come up with a conclusion: because of the obvious differences between users` consumptive characteristics and demand characteristics causing by various market forms, Mobile telecom carrier develop different combinations of business and products aiming at different demands of clients according to the subdivision on the study and need of the target market, provide various business applications, fit individual needs on different target objects, provide pointed mobile services of discriminatory, various forms and individuation. The organic bonds between market combination theory and market forms can make the market activities achieving maximal expected effect. Only in specific analyzing different market forms and using 4P+4C theory reasonably can the market activities be crowned with complete success.Recent years, GZ mobile operator use market combination theory as guidance, devote themselves to the innovation of market model, enlarge market development and the integrated force on market network. Under these circumstances, the article base on this theory, deconstruct GZ mobile`s market strategy, hope to provide some reference value on this model`s spread.