Exploration And Analysis On WK Property Operation Fund Management From Channel Perspective

Working capital management is an important part of financial management.Working capital is the enterprise operation process used in the daily liquidity,it affects all aspects of the enterprise production and management,enterprise production and sales of each link of supply effective connection without adequate working capital as a guarantee.Working capital management level is closely related with the financial situation of enterprises,directly affect the enterprise's daily operation and efficiency of creation,is the key factor that decide the success or failure of the enterprise.For the research of working capital management,in the past,scholars mostly focuses on the study of isolated all items of working capital,or looking for in the relationship between the project management methods,in recent years,scholars represented by professor Zhuquan Wang research based on the sources of working capital management theory,the enterprise funds according to the actual operation and management of enterprise,outstanding for enterprise supply chain control,and management of working capital and supply chain management,channel management and customer relationship management,promote the innovation of the theory and method system of working capital management,have created a new situation in management of working capital.The real estate industry is the leading industry of the national economy in our country,to the healthy development of national economy plays an important role.With the development of China's national economy,national policy tilt,the deepening of opening and an influx of capital market,the development of the real estate is in a overwhelming expansion period.Along with the high-speed development of the real estate industry,followed by a series of problems and challenges,the enterprise capital chain dries up,land supply,housing prices rose too fast,investment scale is too large,the real estate enterprise internal management is not sound,etc.In order to ensure steady and healthy development of the real estate market and the national economy,the country issued a series of macroeconomic regulation and control policy,makes the enterprise under greater pressure,combined with the real estate industry itself has big development investment,long payback period of investment,risk and other characteristics,the use efficiency of working capital for the development of real estate enterprise has the very vital significance,studies the real estate enterprise operating funds management become necessary.WK is a leader of real estate industry in our country,have emphasized focusing on residential development in recent years,through high-speed flow to gain excess return of strategic assets,has been a huge success.WK real estate sales,operating profit,net interest rate of a few years in a row at the top of the domestic real estate enterprises,WK real estate has become a measure of domestic real estate enterprises.Behind success,is WK using a channels based on the perspective of management mode,to the whole industry chain from the supply of working capital to sales paragraphs do reasonable analysis,and then tries to integrate management,eventually make the enterprise working capital management to achieve good effect.First of all,this article elaborated the research background and research significance,the domestic and foreign research on working capital management make brief review and comb,literature review,is introduced in this paper,the research ideas and methods;And then describes the definition of working capital management and the classification of the traditional working capital management,and raises the definition and characteristic of channel theory of working capital management,emphasis on introducing the channel management theory of working capital management,according to channel classification management of working capital advantage;Since then,this paper to WK property of a company,the company strategy and the basic situation such as the company's performance in nearly three years,to generalize the WK channels of real estate based on a view of the classification of working capital,more detail about WK in financial activities,a procurement channels,production and sales channels of working capital management strategy;Then,through the information on financial statements and related evaluation index calculation,analysis of WK the effect of working capital management,a come to the conclusion that the company working capital management effect is good,and analyzes the cause of the effective;At the end of the paper,after analyze the case and come to the conclusion for WK channels of real estate based on a view of working capital management strategy,draw corresponding experience lesson.