| For real estate enterprises,the financial management effect directly affects the profitability and liquidity of the enterprise,in which working capital plays an important role in the financial capital,directly affects the operation and development of real estate enterprises.With the rapid development of economic globalization and the increasingly fierce competition among enterprises,the importance and necessity of enterprise working capital management has gradually emerged.At present,there is a certain gap between the theory of working capital management and the actual application of the real estate enterprises in China.It can not be considered in combination with the actual situation of the enterprise case.After the theory of working capital management based on channel management is put forward,the innovation is carried out from the perspective of the management of working capital of the real estate enterprises,and the effective combination of the enterprise management mode and the basic process is realized To improve the working capital management ability of real estate enterprises.This topic mainly studies the working capital management of real estate enterprises,from the perspective of channel management,taking SJ group as the research object,using the channel management idea to carry out a systematic research on the working capital of the company.First of all,the research background,research significance,literature review at home and abroad,research ideas and methods,as well as innovation points are described.Secondly,it expounds the theory of capital management,the theory of working capital management based on channel management and the theory of working capital management of real estate enterprises;then,taking SJ group as an example,it analyzes the current situation of working capital management of SJ group,summarizes the problems existing in the four aspects of purchasing channel,production channel,marketing channel and financing activities,and then analyzes the problems The reasons are analyzed,including the lack of risk control ability,the increase of land development cost,the serious overstock of marketing channel inventory and the narrow financing channel of working capital.Finally,the Optimization Countermeasures of SJ group’s working capital management are put forward from the four aspects of procurement channel,production channel,marketing channel and financing activities.Finally,the full text is summarized.Theresearch of this paper is helpful for enterprises to grasp the capital operation situation in time,combine the internal and external situation of enterprises,supervise in real time,adjust in time,and further improve the internal management level of enterprises. |
