Research On Working Capital Management Of Real Estate Enterprises Based On The Theory Of Channel

Working capital management needs to be the focus of attention in enterprise financial management. If companies want to ensure the daily management and operation, it is necessary lo hold a certain amount of working capital. Working capital, as a very important part of the business, continuously create value for enterprises. So enterprises must focus on working capital management efficiency. The level of working capital management affects the daily level of production management and financial control. This further affects the effective realization of the strategic goals of enterprises.The article reclassiiics the working capital based on the channel theory, and introduces channel management theory, the theory of supply chain management and customer relationship management theory. Use the combination of working capital management and business process management as key terms. With the transformation of the ruling ideas of government and "control" is gradually fading out. ZH real estate company actively expand the company’s business in the relatively loose development situation, especially in the commercial real estate business area. As the rapid development of commercial real estate project, the capital chain in ZH real estate company is very tight. This shows that there are many problems in the course of its development and operation. So it is based on the characteristics of real estate enterprises and the real situation of ZH. The article conducts a comprehensive analysis to the working capital management status of ZH real estate company from channel aspect. Analysis of problems existing in the management of working capital of the company and discuss the causes of the problem, and then makes reasonable suggestions to further improve its working capital management with the performance analysis of ZH real estate company.The analysis of working capital management cannot be limited to the financial analysis point of view, it should be combined with the real estate enterprises’development and construction process. Standing in the supply chain business process perspective to solve the problems. Don’t separate finance from the daily business. Working capital management of real estate enterprises must analysis on the premise that we fully understand the characteristics of the real estate industry. It is important to focus on enterprises’channel platform construction. Real estate enterprises should coordinate the relationship between channel members as critical to working capital management.