Real Estate Company Based On Channel Management Research On The Management Of Working Capital

Along with China's rapid economic growth in recent years,the domestic real estate industry continues to recover,in the real estate enterprises provide opportunities at the same time,also let the real estate enterprise is facing more challenges,such as cash too slowly,the land cost increasing,enterprise capital regulation,increasing financial risk,etc.Therefore,in order to ensure the more scientific and reasonable development of the industry,the state has issued a series of regulatory policies.It is well known that the industry has the characteristics of high investment cost,large operation risk,long construction period,high degree of supply chain connection and long return time of funds.Therefore,this paper will carry out a series of research and research on how to ensure that real estate enterprises have good working capital turnover capacity and prevent the risk of capital operation.In the traditional sense of working capital management focuses on individual assets and liabilities structure management and optimization of the project,no combined with dynamic for production and marketing activities,divided the integrity of the business cycle and unfavorable to analyze and solve problems from holistic view,is a kind of local static study.From the perspective of channel,the research of working capital management can combine its management and business links,and its research is more systematic and scientific.It is a dynamic study of the whole.From the channel perspective,by using the theory of channel management,working capital to the enterprise to classification,analysis of the characteristics of each channel of working capital real estate industry,and then through the case analysis,the model of the channel management theory in enterprise management of working capital.By introducing cases to the channel management theory,research and analysis of target enterprise,the question of improving channel to each target,eventually to improve the level of working capital management,guard against enterprise financial risk.In order to achieve the above purposes,the first part of the research is to divide the operating fund management property of the real estate industry;Then combined with the real estate industry background,the channels of A company's working capital management status analysis,it is concluded that A company in the channel of the problems existing in the management of working capital,and carries on the analysis,findout the cause of the problem.Finally,combining with the current situation of company A,this paper puts forward detailed Suggestions and measures to optimize the operation fund management of A company.