Research On Competitive Strategy Of A Company

Peer-to-peer(P2P)network was born in China up to now,loan form highlighting competition situation,in just 10 years.10 years for an industry that is too short,both the cultivation of the talent and technology updates,product change is difficult to guarantee for a fully mature industry."Internet + financial" has become a hot topic,ever-present affects the enterprise the management mode and normal business activities.Countries to implement the Internet financial regulation also gradually,net lending people also gradually calm,no longer so easily misled by false platform.Company A is developed in the wave of the Internet financial P2 P network platform.After more than three years of development has A company in shenzhen on the response,which may be embarrassing problems is "small and not professionally,generic and not specifically",the lack of core competitiveness.This is the company development to up to now the biggest bottleneck.How to solve the bottleneck problem is a problem urgently need to think about the leadership of the company,to the net lending markets have a certain competitiveness,must be quick to perfect the company’s competitive strategy and implementation.In this thesis,the present condition of the network credit market in China,analyses the competitiveness of the industry competitors,using the potter physical model,multi-angle of company A’s in-depth analysis of internal and external environment.Finally combining with the current development of A company’s strengths and weaknesses and will face the opportunities and challenges,combined with the SWOT model and porter competitive strategy analysis,summed up A company choose centralization strategy on the development of net credit platform is practical and beneficial to the company’s overall development,and has carried on the concrete to the strategic planning,put forward the corresponding strategies to the implementation of the strategy of security.This financial P2 P platform for Internet network model in the China’s innovation and sustainable development has important significance.