Study On The Impacts And Strategy Of Internet Finance To The HX Bank

With the advent of age of "Internet +", internet finance including third party payment, net borrowing, Crowdfunding, and Yu’ebao has raised rapidly. The spirit of the Internet which means "Openness, equality, cooperation, sharing," has brought new ideas, new vitality and new competition to traditional finance. The impact on the financial sector, especially HX bank has emerged. In the not distant future, internet finance will be more competitive than the HX bank. As a result, the model and operation pattern may be changed. Therefore, under the new competitive landscape, in-depth study of Internet financial impact on HX bank to re-examine its own advantages and disadvantages, and use this as an opportunity to break through the limits of traditional business models, reengineering business processes and build new value networks, traditional business development and management model of thorough restructuring have important practical significance.On the basis of theoretical analysis, comparative analysis, data analysis, and qualitative methods, this paper describes the basic theory of Internet banking to explain the rationality of its existence and strong vitality in theory. Then this paper describes through the Internet cross-border financial and banking cross-border Internet from multiple dimensions of comparative analysis, the two is a competing relationship. Lastly, this paper describes the development of data graphs, showing us the financial ecological environment, which is a vivid picture of the era of the internet.Based on the review of domestic and foreign literature, we found that the previous study is mainly divided into three schools: 1.Challenges Sent. They think that the Internet banking generated a huge challenge to the banking industry.2. Complementarism. They think that the financial impact of the Internet on banking is a challenge, but more complement. 3.School Cooperation. They believe that the Internet has a strong impact on the impact of commercial banks, the two should not be hostile to each other, and should cooperate with each other. The above three kinds of representative viewpoints of school though, but do not necessarily represent the banking industry development trend of the future, more does not necessarily represent the law. We should get the solution from the financial nature of the Internet, the characteristics of future HX bank and the comparison of Internet cross.Based on this idea, the paper firstly studies the concept of internet finance, theoretical basis and the situation. Then, the paper analyzes the Internet financial impact on the HX bank. Thirdly the paper discusses the Internet cross-border financial "catfish effect" forced HX bank to cross-border Internet, Internet banking and Internet is a kind of competition between the financial. On the basis of this philosophy, the HX Bank should continue to absorb the financial advantages of the Internet, and Internet companies to form strategic alliances, which is the way of the HX bank.