Research On The Countermeasures Of Commercial Banks To Deal With Internet Financial Competition

Under the new economic normal,"Internet plus","big data","cloud computing" and other new technologies are bringing the traditional financial industry subversion and competitive upgrade."Openness,equality,cooperation,sharing" as the main feature of the Internet,it provides a new way to the development of the financial industry,the rapid development of Internet banking has brought new opportunities and challenges to the traditional financial institutions,but also brings new competition.Internet banking financial institutions,especially the impact of the commercial banking industry has gradually emerged.With the continuous development of Internet banking,the competition between traditional banking and more intense,and even gradually changed the business model of commercial banks and operating patterns.Nowadays,with the rapid development of Internet,the demands of different customers are diverse,and they are changing constantly.The characteristics and development trend of the current Internet financial system,as the traditional commercial banks,must be able to accurately grasp the opportunity,but to make a breakthrough in business philosophy,management,product design,risk management and innovation,the Internet technology and financial services for the organic combination of customers to create a better,more abundant products and services,in their own transformation at the same time,to achieve a higher goal.The Internet is conducive to the interest rate market and the development of Inclusive Finance,which to some extent greatly changed the financial landscape.The commercial bank plays an important role in the financial industry,to seize the opportunity of expanding and Internet financial enterprises,and actively cooperate with the financial regulatory agencies to strengthen supervision,to promote the healthy development of Internet financial regulation,to further standardize,cooperation.So,in the current situation,further research on the financial impact of the Internet on the development of commercial banks and its development direction,combing the competition ability of commercial banks and the opportunity to promote the transformation of commercial banks has important value to upgrade.In this paper,countermeasures of commercial banks to the Internet financial competition as the topic,the characteristics and types of development,analysis of the Internet financial system firstly,on the basis of this,and a comprehensive analysis of the commercial banks in the new period of the study and opportunities in the era of Internet information,the commercial bank how to deal with internet banking competition is given some specific countermeasures.