Business Model Innovation Of Retail Industry Under The Internet Environment

With the advent of the Internet economy,the term business model has been mentioned more frequently in academia and the business community.In the new market environment,business competition has become more rapid,flexible and cruel,the past "Red Sea" strategy is no longer considered by the enterprise as a wise choice.For retail enterprises,the popularity of Internet technology has also brought a huge impact.On the one hand,online retail has become a trend,while the other side,the relationship of retail enterprises and customers suppliers,has also undergone substantial changes.For retail enterprises,how to innovate business model timely to maintain the key to vitality is a big question.However,the current domestic business model research is still in its infancy,scholars hold different opinions on the definition of business models.Some research on the innovation of retail business model didn't grasp the advantages of traditional retail enterprises,nor does it reflect the future "new retail" development trend.Based on this,this paper tries to summarize the innovation framework of retail enterprise business model in the form of case analysis,combining with the current situation and trend of retail industry developments.This paper adopts the research methods of logical deduction,case analysis and comparative analysis,and summarizes the viewpoints of various schools in academia,and summarizes the framework of retail enterprise research in the light of the characteristics of retail enterprises.The first part of this paper introduces the different perspectives of domestic and foreign scholars on the concept of business model,business model elements and business model innovation,and explains the significance of the innovation of retail business model.The second part of this paper,according to the operating characteristics of retail enterprises,This paper analyzes the characteristics of the Internet as an external environment factor in the business model of the retail enterprise.The third part analyzes the specific factors of the retail enterprise business model,and analyzes the business model of the retail enterprise.The fourth part of this paper analyzes retail business should be how to carry out business model innovation in such business situation;the fifth part of this article is model innovation analysis with Suningyunshang case on the retail business.Finally,on the basis of logical deduction and case analysis,this paper summarizes the ideas of retail enterprise business model innovation and the prospect of the future.