Study Of Developing Strategies Of GC Architectural Design Company

With the rapid development of China's economy,its construction industry has made great progress and is in rapid development process.Urbanization promotes the development of construction engineering,including housing construction,urban infrastructure and urban commercial facilities.As the key component in the construction industry,architectural design is an intelligence and technology intensive industry,is one of the main ways to transform scientific and technological achievements into realistic productivity and is important driving force to promote technical innovations and other relevant industries.However,enterprise competition is increasingly fierce with constant open of market.GC,a private small and medium-sized architectural design enterprise,is facing low market share and lacking of core competitiveness.How to formulate enterprise strategy to adapt changeable and fierce external competition environment to keep its survival and development is the problem demanding prompt solution.So its key problems now are to determine development direction in macroscopic level,to clear development strategy,to increase market development intensity,and to enhance team core competitiveness.Based on the analysis of strategic theory,enterprise development strategy theory,the construction enterprise development strategy theory,this paper deeply analyzed the external macro and micro environment,internal resources and enterprise capacity of GC architectural design company,and found its problems,including unclear strategy.On the basis,it analyzed its strengths,weaknesses,opportunities and threats by tools such as SWOT analysis.Then by strategy analysis and its actual operating environment,it sets up the growth target and the market target and the target gathering differentiation strategy by strengthening the construction of enterprise culture and the scientific and technological innovation,optimization of human resources management and enhancing information countermeasure,etc.It provides guidance for the development of GC firm and reference for other architectural design companies.