Research On Competitive Strategy Of A Industrial Company

At this stage,China’s economy has gradually entered a stable growth stage,and the society is also harmonious and stable.The rapid development of the country has guaranteed the most vital interests of the people,including diet,employment,medical treatment,travel mode,education and other aspects.The architectural decoration industry has also made important contributions to the country’s economic development.The development of the industry is closely combined with the happy life of the people.At present,the development of architectural decoration industry is facing great difficulties.In the market environment,the social demand presents the characteristics of multi-level and diversification.However,the industry has been unable to meet the needs of the society and the people due to the slow progress of transformation and upgrading,low degree of digitization,single service system and other problems in the industry.In order to help accelerate the transformation of the industry,the state has further improved relevant laws and industry regulations and issued a series of new policies conducive to the development of enterprises,such as creating a good business environment for enterprises,providing channels for innovation and reform,reducing enterprise taxes and fees,etc.,so as to reduce the burden of enterprises to the greatest extent.Under the good situation of the national implementation of the new policy,a industrial company should take the initiative to seize the development opportunity,improve and optimize the internal resources of the enterprise,formulate the corresponding competitive strategic plan and improve the market competitiveness.In order to determine the specific competitive strategy scheme of a industrial company,the research route is mainly divided into six parts.(1)Through the research methods of field investigation and literature review,it provides a theoretical basis for determining the competitive strategy of a industrial company.(2)Through the overview of the industry and the relevant theories of competitive strategy,it provides a theoretical basis for a industrial company to formulate competitive strategy.(3)Analyze the macro environment and industry competition environment of a industrial company,and provide relevant data for the construction of external evaluation matrix.(4)Analyze the internal resources of a Industrial Company and provide relevant data for the construction of internal evaluation matrix.(5)Determine the company’s differentiated competitive strategy through IE matrix and strategic clock model,and take specific implementation path and guarantee scheme to ensure that the competitive strategy can be realized.(6)Draw the conclusion of the full text.Through systematic analysis,it is found that a industrial company has some problems,such as low business profit margin,imperfect project management system,insufficient high-end talent reserve and so on.The company can adopt a differentiated competitive strategy.The specific implementation paths include the differentiation of technical level,project management and marketing methods.Finally,by improving the organizational structure,accelerating talent training and deepening the corporate culture,it provides a strong guarantee for the competitive strategy.