Study On Competitive Strategy Of Shenzhen Building Research Institute

At this stage,China has entered a crucial stage of building a well-off society in an all-round way,and the process of reform of various social systems has come to an end.Investment in the field of construction of new technologies continue to emerge,the international competition to a higher level,this area to the local architectural design institute brought new growth opportunities,on the other hand also put them more stringent standards-architectural design The upgrading of the internal structure of the industry is imminent.Based on the theory of value chain,profit pool and service competition,this paper analyzes the competitive strategy of case enterprise in Shenzhen Jianke Academy.First of all,with the Porter five force model analysis of Shenzhen Construction Institute in which the industry competitive environment,and then put forward the main problems of the company's competitiveness.Second,based on value chain analysis methods and profit pool tools to determine the specific advantages of the company's competitive advantage.Finally,it puts forward the strategy of strategic optimization of Shenzhen Academy of Sciences.This paper argues that the Shenzhen Academy of Building has the inherent competitive advantage,but it is faced with the fierce competition environment which is not optimistic after the day after tomorrow.The main problem of the company's competitiveness is the lack of clear competitive strategy,the second is the service competitiveness is not high,three Performance management is not in place,four new customers to develop inadequate.And then put forward the strategy of customer-oriented service competition.In its concrete implementation,this paper puts forward four refinement angles,one is the competition of customer relationship management ability,the second is the service quality competition,the third is the service innovation competition,the fourth is the resource integration and Value derived.In the implementation of service competition performance evaluation,to highlight the vertical evaluation of their own enterprises and horizontal peer comparison evaluation.Finally,to the Shenzhen Construction Institute of competition strategy implementation of the safeguards,one is to improve the organizational management structure,the second is to improve the performance appraisal mechanism,the third is to strengthen the team building,the fourth is to optimize the enterprise resource allocation.