Research On Development Strategy Of Wuhan Architectural Engineering Scientific Research And Design Co., Ltd.

Wuhan Architectural Engineering Scientific Research and Design Co., Ltd., acompany pursuing in architectural design for56years since its establishment, has beenon rapid growth in recent decades in pace with the times when enterprise restructuringoccurred in2001.2012, the third year of strict regulation on real estate and also thesixth year for implementation of national strategy of developing the middle of ourcountry, under such circumstance, massive developing capitals turn to other investmentalong with the contraction of real estate market, consequently leading to recession ofhousing prospective design market, while a large number of coastal enterprises relocateto Wuhan and its1+8city circle, resulting in industrial workshops being builtvigorously. In this circumstance with both opportunities and threats, the company shallrecognize its merits and weak points and found a strategic direction fit for itsdevelopment so as to adapt to external challenges, seize the opportunities and furtherthe development.In this thesis, external environment analysis for Wuhan Architectural EngineeringScientific Research and Design Co., Ltd. has been done with PEST method and Baud’s5Strength Competition Model; and internal environment analysis of the company has beendone from the respect of company profile, HR condition, technical ability, managementlevel, marketing capability and financial status. Based on this, carry out strategic choiceand match analysis with SWOT model to determine company’s strategic measure oftaking differentiation strategy featured with target concentration as the basis whilecombining with market strategy and diversification strategy, besides, propose thesuggestion and measures for strategy implementation as well as set down strategic object,principles and support.The study shows that Wuhan Architectural Engineering Scientific Research andDesign Co., Ltd. shall adopt growth strategy, viz. on one hand, it shall cater to risingstrategy of central China, take advantages of its strength in plant design and urbancomplex design and build a mature team to expand the development in other cities withinthe province while ensuring its market share in Wuhan; on the other hand, utilize company’s qualification and scientific research ability to undertake upstream anddownstream business in the field of design to realize operation diversification and winmore profits.