Research On The Development Of Border Tourism Products In Yao Autonomous County Of Hekou From The Perspective Of Experience Economy

With the advent of the era of experience economy,the status and needs of consumers has undergone major changes,consumer demand for consumer experience more and more intense,experience the demand and even become the most important consumer,the most natural needs.In this context,enterprises in order to survive,in order to improve competitiveness must take the initiative to adapt to the development of economic experience,to find the right path to meet the needs of consumers for the experience,through the establishment of experience business philosophy,development experience products,create experience needs,innovation Marketing methods to attract the participation of consumers,so as to obtain higher value-added.Yao Autonomous County of Hekou(hereinafter referred to as the Hekou County)is located in the southwest of the Honghe Hani and Yi Autonomous Prefecture of Yunnan Province.It is located at the intersection of Yunnan-Vietnam Railway,Kunhe Highway and Honghe Waterway,Yunnan Province and the southwest region leading to Southeast Asia,South Pacific,the most convenient land access.In addition,the estuary has a flower fish cave,Long Ge hole,Nanxi River and other beautiful natural tourism resources;Yao,Miao,Zhuang and other gorgeous ethnic customs tourism resources;estuary customs site,ancient Fort site Of the historical heritage of tourism resources and estuary port,Vietnam Street,border trade market and other exotic border landscape cultural tourism resources,rich variety of tourism resources for the development of border tourism provides a unique resource advantages.However,at present,the tourism products provided by the border tourism market in Hekou County are only the shallow development of tourism resources.There are shallow problems such as the deep excavation of border culture,the lack of experiential border tourism products and the weak brand effect of the products,which can not satisfy the border tourism The experience of the demand.Based on the background of this research,this paper analyzes the particularity of border tourism products in the estuarine border tourism products,analyzes the changeof tourism market demand and the enlightenment of the development of border tourism products in the economic background,And provides the theoretical basis and basis for the experiential development of the border tourism products in the estuary county.On the basis of this,the present situation and existing problems of the development of border tourism products in Hekou County were analyzed by means of literature analysis,field investigation,ASEB grid analysis and comprehensive analysis and induction.Finally,it is concluded that the estuary should improve the border by developing cultural experience tourism products,highlighting the theme of border culture experience,adding personalized customized services,optimizing the brand image of border tourism,strengthening the bilateral cooperation depth and weakening the negative factors of border tourism experience Tourism products experience and attractiveness,and promote the further development of border tourism in estuary.