The Study On The Promotion Of Tourism Products In Border Counties In The Perspective Of The Integration Of Tourism Resources

The integration of tourism resources is the foundation and the key of the promotion of tourism products.The promotion of tourism products is the indispensable link of the tourism destination developing to a certain period.The integration of tourism resources to the promotion of tourism products is a orderly system process and dynamic cycle,and the two promotes each other.Therefore,the promotion of tourism products in the perspective of the integration of tourism resources has great significance.With the continuous innovation of tourism industry and diversified development of tourism market demand,the scope and connotation of tourism resources are expanding,more models of the integration of tourism resources need to be sought and more tourism resources will turn into tourism products to meet the diverse needs of tourists.With the support of the National Natural Science Foundation of China(41671147),researching the promotion of tourism products in border counties in the perspective of the integration of tourism resources.To the border county-Mengla County for the study area,making full use of its unique border location and the advantages of tourism resources,through the integration of comprehensive tourism resources to enhance its tourism products.First of all,based on the comprehensive analysis of the domestic and international research for the integration of tourism resources,the promotion of tourism products and the tourism of border county,related basis about the integration of tourism resources and the promotion of tourism products are analyzed,and then the main problems about the integration of tourism resources and the promotion of tourism products in border county are studied,at last the integration of tourism resources and the promotion of tourism products in Mengla County are studied.The paper focuses on exploring the inherent link between the integration of tourism resources and the promotion of tourism products,analyzing the value and significance of the promotion of tourism products in border counties in theperspective of the integration of tourism resources and tourism resources integrated,a tourism product system built,tourism routes created and the paths of the promotion of tourism products in the border county.The paper is as follows:The first chapter expounds the background and significance of this topic,summarizes the research on the integration of tourism resources,the promotion of tourism products and border county tourism,and explains the research methods and technical route of the article.The second chapter analyzes the theoretical basis of the promotion of tourism products in the perspective of the integration of tourism resources,including symbiosis theory,comprehensive tourism developing theory,the life-cycle theory of tourism destination and the theory of industry integration;defines the core concepts of tourism resources,the integration of tourism resources,border tourism,tourism products and county tourism;analyzes the main content of the integration of tourism resources and the promotion of tourism products about county tourism,and then analyzes the internal relationship between the two:through analyzing the value of the integration of tourism resources to the promotion of tourism products and the role of the promotion of tourism products to the integration of tourism resources,thinking that the integration of tourism resources is the foundation and the key of the promotion of tourism products and the integration of tourism resources to the promotion of tourism products is a orderly system process and dynamic cycle,and the integration of tourism resources and the promotion of tourism products are promoted each other.The third chapter studies the main problems on the integration of tourism resources and the promotion of tourism products in border counties.Firstly the paper analyzes the characteristics of border-county tourism and the value and significance of the promotion of tourism products in the perspective of the integration of tourism resources,and then puts forward to the ideas about the integration of tourism resources,ideas and methods of the promotion of tourism products in border county,and finally puts forward to the countermeasures of the promotion of tourism products in the perspective of the integration of tourism resources.The fourth chapter analyzes the integration of tourism resources in MenglaCounty.Firstly,it analyzes the current situation of tourism resources developed and finds out the problems in the development.Then it analyzes the basic conditions of the integration of tourism resources and puts forward the integrating principles.The paper integrates the four aspects of the integration of tourism resources:internal tourism resources,internal and surrounding tourism resources,traditional and non-traditional tourism resources and tourism image,and finally puts forward to the integrated models of tourism resources in Mengla County.The fifth chapter focuses on studying the promotion of tourism products in Mengla County.Firstly,the present situation and existing problems of tourismproduct development in Mengla County are analyzed,and the principles and strategies of the promotion of tourism products are put forward.The contents of the promotion of tourism products in Mengla County are mainly studied,including promoting products levels,building a extensive tourism products system in the perspective of the industrial integration,creating tourism routes,shaping tourism brands and enhancing tourism services and facilities.Through all-round promotion of tourism products,the paths of tourism products are put forward.The sixth chapter introduces the main conclusion,the innovation and the prospect of the research.