| Nowadays China is experiencing critical period of economic transition.Services is the most important part of China strategy adjustment,its development speed exceeds manufacturing and makes best contributing to economics among three major China country industries.Catering industry as an important part of services industry is changing tremendously with competition pattern and consuming behavior,and developing towards both chain and brand directions.Global revenue of China catering industry achieved RMB3231 billions in 2015,11.7% year-on-year growth.Among catering industry,fast food industry takes major percentage and huge marketing share,fast food industry in China revenue reached 710.7 billions in 2015,compound annual growth rate 15.32%.This article is promoted based on above background to study fast food industry via a business plan,which analyze this project and make plan by utilizing MBA theories about strategy management,marketing management,operation management,finance management and risk management,and try to help potential investor to recognize this project better to gain capital.This article introduce the enterprise target,product and services,organization chart,core competition ability and business model of New Power Luosifeng Catering Limited Company,meanwhile analyze internal and outer environments of the company via PEST,Five Forces Model and SWOT tool,and grasping outer opportunities with utilizing self-strengths of the company,then make difference competition strategy that meets the company continuous development.Make marketing strategy and marketing tactic based on the company strategy.Next introduce and analyze financial critical index,investment modes and withdrawing modes of the project.Static investment return period of the project is 1.99 years,much shorter than expected 10 years operation life;ROI is 95.3%,NPV is RMB1460000,NPVR 2.86;IRR is 110% more than expected rate of return 12%.All these financial indexes indicate good investment return of this project.At last an analysis and assessment are made for the potential risks of this project.Through detailed introduction and analysis of this project,it is found that this project has good marketing prospect,economic benefits and low risk level.The company’s high efficiency and customer-oriented operation brings fast service feeling and immersive experience to consumers,which can build up its unique and consistent competitive advantage among China Catering industry.This project is feasible and has good investment value. |
