"Zi Taste" Chinese Fast Food Business Plan

At present, China’s economy has into from rapid growth to rapid growth in the new normal. All of them, century-old shop and the new generation brand catering, are tested by market.More opportunities and challenges to contemporary dining people realized that time has come for a new norm of Chinese restaurant. This dissertation,in the form of a business plan,used the data analysis of project investment method to analyze and plan items of "Zi taste" Chinese fast food. That will not only solve the "Liji Lianguo Hele" facing the bottleneck and the development blueprint for the project planning, improve business confidence,but aslo make an introduction to the risk of investors, being conducive to the late development of the enterprise to raise funds.Firstly, the article introduced the selected topic background and motivation of the "Zi taste " Chinese fast food. Then, the project culture origin, products and services, and development planning, store design and layout, and organizational structure of the company profile are detailedly introduced. Finally, the external environment and internal environment using PEST Analysis and Michael Porter five forces model are analyzed, and the advantages and disadvantages of the project as well as the external opportunities and threats of SWOT analysis method are analyzed.Therefore, the project not only has very favorable external environment, and internal advantages far outweigh the disadvantages. Based on the above analysis, the project choice white-collar workers and students as the main target customer groups, and make rational marketing strategy, to expand the brand awareness, promote and enhance the market share. Article analyzes financial budget and the last few chapters, financing scheme design and risk forecast and control, etc.Through a series of research, the "Zi taste" Chinese fast food market prospect is broad, the product and the service of the project has very obvious advantages, and the project static investment payback period is 4.77 years, the NPV is 1.0789 million yuan, internal rate of return is 43%,greater than the benchmark yield- 12%. Risk of project economic benefit is remarkable, and qualitative and quantitative analysis show that this project has a strong ability to resist risks, research shows that the investment project is feasible.