The Catering Service Project Business Plan For HOU HANLI Company

According to the data of the Chinese Cooking Association,in the first quarter of 2018,China created more than 900 billion yuan of catering turnover,which increased by 10.8% compared with the same period in 2017.According to this trend,more than 5 trillion yuan will be generated in 2018.That is to say,compared with last year,this year has a growth of more than 100 billion yuan.On the other hand,the monthly closure rate of catering industry is as high as 10%,and the annual compound closure rate is over 100%.In the northern Guangzhou-Shenzhen line cities alone,160,000 restaurants have become cannon fodder in half a year.Food and beverage industry has ushered in the inflection point of "consumption upgrading" in this wave of "closing shop tide".On the one hand,some new catering brands and online Red shops are overcrowded and expanding rapidly.On the other hand,some old catering enterprises and couples' shops are closing down and closing down.Food and beverage industry has passed a profit-making era.Every restaurant operator or prospective entrant should be aware of the changes in the business environment.In this paper,Zhengzhou's Erhanli catering project as the starting point of the study,and combined with the relevant strategic management theory,management theory,detailed analysis of the details of the overall project,on this basis,improve the overall planning.In this paper,the business plan as the main form of expression,in the business plan to draw a grand blueprint for project development,so that their entrepreneurial confidence has been enhanced.In addition,the actual situation will be introduced to venture investors,hoping to raise more funds for entrepreneurship projects,but also hope to provide a template for the development and operation of small and medium-sized catering enterprises.First,it introduces the background and significance of the research,as well as the train of thought and framework.Secondly,the general situation,development planning and organizational structure of Yuehanli catering project are introduced in detail.Meanwhile,the internal and external environments faced by the project are analyzed by PEST analysis,Porter's five-force analysis model and SWOT analysis method.The advantages and disadvantages of the enterprise's current participation in competition are expounded,and the results are obtained.The conclusion is that the project has broad development environment and good investment foundation.Finally,the financial analysis method is used to analyze the financial budget and income of the project.The existing risks are forecasted and analyzed qualitatively and quantitatively.The result shows that the net present value of the project is 2261,000 yuan,the internal rate of return is 98% and the static payback period is six months.The project has a good investment prospect,so the project has a good investment prospect.The implementation is profitable and feasible.