The Research Of Advertising Industry Change In Big Data Era

Big data era,advertising industry is undergoing unprecedented change.This kind of change along with the progress in the study of data and gradually in-depth.From the very beginning of tasted to now the industry of the whole industry chain to change,big data on the transformation of Chinese advertising industry has been deeply bone marrow.In the first chapter in this paper firstly analyzes the concept of big data,through detailed analysis of the concept of big data of the large data is obtained in the enormous value of modern society,the second explains the historical evolution of the advertising industry and advertising industry concept,and the era of big data to traditional advertising industry disruptive change.In chapter 234 of the article,based on the analysis of big data era advertising propagation mode change,big data era advertising industry structure change,big data era of advertising and marketing changes to the big data to make a further analysis of the reform of the advertising industry.Through the study,the major changes that advertising communication mode of the era of large data out accurate ads,sequencing,it with the traditional pattern of "broadcast" is fundamentally different.Structural change in the advertising industry,advertisers,advertising companies,advertising media and advertising audience that consumers have changed,they changed in addition to the specific form,on the concept of advertising has also changed,the change of the idea is the focus of our research.In terms of advertising and marketing changes,big data marketing and precision marketing is now the mainstream of the advertising marketing.Big data through the marriage with social media marketing,precision marketing with the further integration of science and technology have achieved the subversion of traditional advertising and marketing and change.Big data era advertising industry change,of course,there is a problem,ecological problems,such as advertising industry transformation difficult problem,so we need to do some thinking about problems of today's advertising industry change,in order to get the ideas and concrete methods to solve the problem.By thinking,the author thinks that should be from a new ecological construction and the optimization of advertising industry,digital advertising company's core competitiveness,perfecting the foreign capital merger and acquisition laws and regulations set out in the advertising industry to change of big data era of advertising industry to solve problems and trouble.